Creative Oddball from Ireland. Writing/Strategy/Culture/Identity.

20 years in music, communicating with audiences.

Fluent in Human.

You write like someone who bothered to learn how.- Jeff Kling.

In 2003 I was working in a frame maker’s shop in Cork city.

On the radio every Friday they ran a segment called “Fix It Friday,” and every Friday - for months, I texted them the same question:

“Do fish fart?”

They never read it out.

Then I went to Australia for a year.

When I returned to Ireland, I caught the bus to see my mother, the first thing I saw at the bus stop in Douglas, was a giant Today FM billboard that said:

“Do Fish Fart?”

Twelve years later, i had a song on daytime radio and ended up signed

I was invited onto that same station.

I asked the producer if he remembered the texts.

He didn’t,  but we laughed.

I still don’t know if fish fart.

And for some reason, I’ve never tried to find out.

Hi, I’m Brian Deady. I hate most advertising. 

Most campaigns are ignored, tolerated and quietly resented.

Only the few actually serve people.