What I do
I help people find a direction.
Most creative problems aren’t really creative problems. They’re direction problems.
Teams can spend weeks making things before anyone realizes they’re making the wrong thing.
I help find the direction first. Once it’s clear, the work has somewhere to go.
Bring me in
Before the brief.
When the work feels stuck.
When everyone has ideas but no one agrees.
When something isn’t sitting right.
Bring me a problem you’re stuck on
ask me