There are only two kinds of brands in the world: the generous and the greedy.
Generous brands give something real - courage, humour, truth, inspiration.
They give so they can receive, because it’s in their nature.
Greedy brands simulate generosity. They give so they can take.
And people feel the difference.
Me
I’m Brian Deady, a creative from Ireland.
I spent twenty years as a singer‑songwriter.
Wrote and produced six albums.
Played every stage I could - from empty bars to the biggest ones,
In front of the same people you want to talk to.
Been signed to a major label and publishing deals. Been almost famous and then not.
Been broke and almost not… and then broke again.
My obsession is words - how simple language can detonate.
I spent the past year banging on the doors of the advertising world.
Couldn’t get in.
So I made my own place here at TNSA.
Anyone & Everyone
You can’t be everything to everyone
Not even God has managed that
Turn on your TV and watch the ads
You’ll see the same thing I do
Sounded great in the board room
Don’t care in the real world
There’s only one rule – no shite
The rest of them,
break at will
You can be anyone you want
even yourself
What TNSA does
Find the idea the one true thing at the centre of your brand
Shape the campaign world
Write the line that detonates
Bring in the right people to make it real
The No Shite Dictionary
Advertryzing
When too much trying betrays the idea
Fauthenticity
The performance of realness - over polished imperfection
Extra Syndrome
If you want to know if a movie is good, watch the background actors.
A Lexus parked outside Dollar Tree
A great idea pitched to someone with no vision.
Thought Leadershit
When being the leader matters more than leading.
Exasperational Marketing
First comes enthusiasm, then apathy, and then… quietly… resentment.
A fly in the window
That annoying idea that just won’t take the hint.
Empathy Olympics
Emotional High Jumps, Kindness Karate.
Musculanity
Painted on toughness - washes off easy.
Customer Swervice
The client is always almost right.